IE-only marketing campaign skewed Firefox, Safari numbers

A Web measurement firm today blamed a massive online marketing campaign aimed only at Internet Explorer (IE) users for skewing its April data, which said Mozilla’s Firefox and Apple’s Safari had lost significant amounts of market share.
The company, Net Applications of Aliso Viejo, Calif., has posted revised data on its Web site that shows Firefox and Safari still dropping in share, but by much smaller increments.
An "extremely large" marketing campaign among a small number of sites that targeted only users of IE was responsible for the aberrant numbers, said Vince Vizzaccaro, the executive vice president of marketing at Net Applications.
View Full Article: Computerworld

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Tags: Apple, Firefox, Internet Explorer