Innovation Fuels Passion in Next-Gen PC Design Competition

For industrial design student Avery Holleman, the inspiration for his award-winning entry in this year’s Microsoft-sponsored Next-Gen PC Design Competition struck late one evening as he chewed over prospective form factors for his design concept.

One person it struck a chord with was Microsoft Chairman Bill Gates, who knows a thing or two about business plans. In addition to being awarded first place by the Next-Gen PC Design Competition’s distinguished panel of expert judges, drawn from the ranks of leading international industrial designers, Holleman’s Napkin PC concept also earned the distinction of winning the Chairman’s Award, handpicked by Gates. Holleman received $20,000 in prize money for both accolades.

Now in its fourth year, the Next-Gen PC Design Competition, endorsed by the Industrial Designers Society of America (IDSA) and the International Council of Societies of Industrial Design (ICSID), throws down the gauntlet to budding industrial designers and seasoned professionals working in the field worldwide to apply their ingenuity, design prowess and creative flair and vision to the task of not merely give existing computing form factors a superficial makeover, but fundamentally rethinking the PC as we know it from the ground up.

For Microsoft, the competition affords an invaluable opportunity to identify fresh design talent and foster dialog and collaboration between design professionals and the PC industry – interaction that is increasingly important amid the emergence of user experience as a key driver of technology adoption.

This year’s competition issued an open call to entrants to dream up futuristic PC designs that give a new lease of life to people’s passions, such as travelling, music or photography. Contestants were challenged to come up with groundbreaking designs, not only featuring eye-catching aesthetics, but melding cutting-edge hardware with the latest software to empower people to follow their passions.

Source- Microsoft Press Release

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